This Issue Brief looks at contemporary war and conflict journalism within a sociological framework by analysing the journalists’ subjective emotional experiences of reporting. It argues that rules about feeling, gender socialisation, emotional vocabularies, and institutional, social, and cultural contexts influence journalistic experience and expression of emotion. Thus, the journalists’ mechanisms of collective emotional processing, meaning-making, and coping can provide insight into how media organisations understand the role of emotion in reporting. This Issue Brief proposes that media organisations should develop more acceptable repertoires of emotion, and assume greater responsibility for the well-being of contemporary war and conflict journalists.